Uber the smartphone-based ride service company, winner of the 2013 Innovation Award for Transportation and 2013 USA Today Tech Company of the year, was recently given an “F” rating by the Better Business Bureau for 90 complaints filed against the company.
So what is the common denominator between Uber and Florida Window and Door? The answer is the unfair rating and unsubstantiated company evaluation given by the Better Business Bureau on our two companies.
While Florida Window and Door does not have the geographic footprint of Uber, the valuation of Uber ($17 Billion) or the amount of customers that Uber has. We do share the same issue with respect to the Better Business Bureaus’ evaluation of our companies by Better Business Bureau staff members who are ill equipped, lack proper training with no formal policies or procedures to evaluate companies in a fair and equitable manner.
Is it fair that Uber with 90 complaints has an “F” rating; while Comcast with 30,712 complaints has a “B-“ or that Home Depot has an “A+” with 4,011 consumer complaints while Florida Window and Door has a “C-“ rating with 37 consumer complaints?
How can the identical standard be used by the Better Business Bureau to evaluate these or any companies in vastly different industries, each with different size, different products and different complexities in their respective businesses?
Should we just assume that the Better Business Bureau has the intellectual capacity to accurately evaluate all companies across thousands of industries? Why is the BBB entitled to be the judge, jury and executioner to so many large and small businesses across our country without any form of regulation?
When will the public come to recognize that the Better Business Bureau is not a governmental agency, but rather a local private franchise with insufficient resources and experience to evaluate any company and its respective performance?
Until all businesses across the country take a stand against their local Better Business Bureau franchise, the BBB will continue to operate as an unregulated entity with no recourse or supervision.
As a result, businesses large and small will be affected by negative and inaccurate reports that result in loss of business, lack of employment opportunities in local communities, minimal expansion and in some cases even closure.
I welcome your input and as always we appreciate your support.